Today’s shoppers can buy many different items online with minimal effort. Most Millennials and Gen Xers prefer to store online rather than in-store, you can visit pearllemonleads.com for more. Unfortunately, many small businesses don’t understand this truth. E-commerce is growing by more than 23% per year; however, almost half of U.S. micro-businesses do not have a website, according to a study by Square and Mercury Analytics. This report focuses on how small businesses can use digital advertising to become more successful and improve their economic opportunities.
Introduction to Digital Marketing
Digital marketing should be a tool that every essential small business should use. Digital advertising has many names, such as e-commerce advertising, online marketing, and internet advertising. The primary objective is to advertise brands through the internet. Digital advertising goes include stations that do not require the use of the web.
Beyond the technical tricks, companies need to know their customer base and core competencies. Digital marketing is not a panacea. They understand, “The means to get real traction from your Internet advertising program is to link ads and sales data together with metrics. Track everything you do, the impact, and the resulting sales.” In the landscape of Internet technology and innovation, small businesses should think strategically about five other trends in digital advertising:
Artificial Intelligence
Today, many people develop elaborate doomsday scenarios in which machines control the entire world. AI is explained as the concept and development of computer systems that can perform tasks that normally require human expertise.” Voice-activated technology, such as Amazon’s Echo, is bringing AI to the public’s attention. 81% of shoppers do online research before making purchases. Therefore, research on how to use search engine optimization and connect your business with search is valuable. E-commerce via mobile and tablets will likely reach $293 billion. Smartphones and tablets are part of the tide of innovation.
Social Media
Social media platforms, such as Facebook, allow shoppers to connect with almost anyone. More than half of companies have acquired customers through marketing on LinkedIn. Customers are more likely to buy from merchants who have quality videos/photos on their websites. Equipped with competing tenants, new businesses need to use electronic advertising. Some small companies may be reluctant to study digital ads because they don’t understand or trust the internet. The web is here to stay. Pray that you hear this message.…